Idea Cellular, India’s 3rd largest mobile operator and one of the top brands in the country, has bagged the ‘Best Brand Campaign’ at the World Communication Awards 2011, held in London recently. Idea is the only Indian company to win at the Annual Awards ceremony and this is the only kind of an award that recognizes global communications providers.

Idea won in the ‘Best Brand Campaign of the Year’ category, while competing with four other leading telecom brands from across the globe. Idea received the recognition for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’.

“We were delighted to receive such a compelling entry from Idea Cellular; the judges were impressed by how well targeted the campaigns were, and how they addressed specific issues. We look forward to receiving many more entries from you in the future” Rob Chambers, Managing Director, Total Telecom said

Receiving the award, Sashi Shankar, Chief Marketing Officer, Idea Cellular added that, “Idea has created new benchmarks in brand communication in India, and has emerged as one of the most loved brands not just in Telecom but across categories. The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience. ”