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Multi-brand retail stores for DLF Brands

DLF Brands readies to launch multi-brand retail stores to sell international fashion labels
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DLF Brands is planning to open multi-brand retail stores in India. The company will launch up to 5 such stores in the coming years that will sell international fashion labels under one roof. "We will soon set up a new multi-brand format to better leverage the portfolio of 11 brands. The first one is set to come up in Delhi before the end of this year. The plan is to open 4-5 such stores each year," DLF Brands Chief Executive Operations and Strategy Dipak Agarwal said.

He also added that these stores would be spread across 10,000 to 15,000 square feet and would require investment of up to Rs. 15 crore. Further, to boost up the company’s home segment, DLF is also aiming to break into the beauty and wellness category. "We are talking to a few international brands in beauty and wellness segment and also looking to expand in the home segment where we currently have our own brand Pure & Living," Agarwal said.

He also said that the company is extremely focused on expanding its 11 brands. “We will continue to open standalone stores for all the brands that we have at present. The 100th store will be unveiled in the next couple of weeks” he said. He did not give any investment details but said that the company is aiming to double its count in the next three years. 

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