LONDON, UNITED KINGDOM--(Marketwire - Jan. 6, 2012) - Drivers must insure their cars - it's the law. If homebuyers need a mortgage, they generally need buildings insurance of some sort. But what of the most valuable thing a person can possess - their life?

There are widely recognised trigger points that make people think about life insurance. Getting married, buying a home or a new arrival in the family are all scenarios that make us think harder about how our partners and dependants would cope financially if we were to die suddenly. Yet for many individuals, getting proper life cover sits perpetually on the 'to-do' list and, according to one large insurance company [Swiss Re, if you wish to mention], over half of UK adults have absolutely no life insurance at all. "It won't happen to me," they say. But the sad fact is, it can and it does, every day.

With low-cost life insurance readily available on the market, it is easier than ever to ensure you are fully covered. Asda Financial Services offers comprehensive, fully advised life insurance cover designed around you from as little as £5 per month. With advised life cover, our award winning advisors will compare the market ensuring you get the right cover for you.

Advised life cover also offers higher levels of cover including income protection, critical illness cover and extra care and support which includes:

  • A personal nurse advisor
  • A home visit from a relevant nursing specialist
  • A personalised care plan to help you and your family cope

Asda's life insurance advisors are highly trained, UK-based and whenever possible you will always speak to the same advisor each time you call. All quotes are free of charge and are without obligation - decisions as important as this shouldn't be rushed.

Whether you're looking to review your existing cover or need some life insurance for the first time, you can call us free from BT landlines on 0800 9751208 or visit the Asda Finance site for further information.

Notes to editors

About Asda Advised Life Cover

Cover designed to fit around you

  • Our award winning advisers will compare the market to find the right product for you
  • life insurance, critical illness cover, income protection, real life cover are available
  • We compare prices from leading insurance companies such as FriendsLife, Aviva and Legal & General
  • We'll save you time by filling in all the paperwork for you
  • Cover from just £5 a month
  • The right cover at the right price
  • Protecting your family can seem complicated but we make it easy for you

Higher levels of cover available:

  • Critical illness cover (Designed to pay out a tax free lump sum if you're diagnosed with a serious illness/if your current policy only pays out if you were to die?) From £15 a month ~
  • Income Protection Cover (If you're concerned about protecting your income against illness or disability) will pay a tax-free monthly income until you recover, up to your retirement date if needed. From £15 a month#
  • Real Life Cover - (designed to cover you for everything that life throws at you and includes income protection, critical illness and life cover) From £15 a month^ Unemployment cover can be added as an optional extra

Things to consider when thinking about life insurance:

Mortgage, Child care, tuition/school fees, age of dependents, Utility bills & Council tax, Credit cards and loans, Groceries

Small print:

Your cover will depend on your individual needs and circumstances and the premium you choose to pay.

*Price based on £100,000 of level term cover for a female aged 30 next birthday and in good health. Prices correct as at November 2011.

~Price based on level term life insurance and critical illness cover of £71,591 over 25 years for a non-smoking man in good health aged 30 next birthday. The critical illness cover is based upon Class 1 (clerical/admin) occupation, Own Occupation definition and reviewable rates. Prices correct as at November 2011.

#Price based on £1,000 monthly benefit for a non-smoking man in good health aged 30 next birthday. The income protection cover is based upon a 13 weeks deferment period and is based on occupation class 1 to age 65. Prices correct as at November 2011.

^Price based on level term life insurance cover of £32,100, over 25 years for a non-smoking man in good health aged 30 next birthday. The Real Life Cover insurance is based upon a 26 weeks deferment period and Class 1 (clerical/admin) occupation for a £300 benefit per month in the event of unemployment or redundancy. Prices correct as at November 2011.

? Lines open 8am to 8pm weekdays, 9am to 6pm Saturday.

Advice for ASDA customers is provided by LifeSearch Limited, an Appointed Representative of Baigrie Davies and Company Limited who are authorised and regulated by the Financial Services Authority.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You

Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.



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