Edible oil demand in the year 2015 is expected to be 21.3 million tones. Realizing this huge opportunity Jivo wellness- a brain child of Mr RPS Kohli, one of the co-founder and former director in Koutons Retail has entered into this market with revolutionary Canola edible oil.
Why Canola
Only a few of us are aware that similar to HDL Good Cholesterol & LDL Bad Cholesterol; we have Unsaturated Good Fats and Saturated Bad Fats in our coking oils. Jivo Canola Oil has the highest unsaturated good fats and the lowest saturated bad fats; amongst all oils in the world. Next, the Omega-3 : Omega-6 ratio offered by Canola Oil is 1 : 2.5 which is the desired ratio for the human body. Too high consumption of Omega-6 has been linked to the development of heart disease, asthma, cancer, arthritis and depression. Though some Omega-6 is necessary since they comprise essential acids, too much is definitely a problem. Then the phyto-chemicals in Canola help raise immunity and exercise control on many diseases like Cancer, Diabetes, Alzheimer’s etc. Canola Oil has zero% Tans Fats.
Global Scenario
Tans Fats have now been banned in many developed countries and in US and Canada, it is a law to even keep snacks and fast food, Trans Fats free. The best part comes last, as per U.S. Food and Drug Administration (FDA), Canola oil is now eligible to bear a qualified health claim on its ability to reduce the risk of coronary heart disease(CHD) due to its unsaturated fat content. The claim suggests that eating about 1 1/2 tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat.
India Marketing Plans
Jivo stands to creating wellness awareness in all sections of the society. To being with Jivo has launched its products in key markets of North India. The next step would be to move pan India within 6 months time-frame.
Manufacturing & Sourcing
To being with Jivo is importing Canola oil from reputed overseas suppliers in bulk and redistribute in India. It is in the process of setting up a fully automatic Rotary head Filling and Capping Plant to bottle the product in Indian which will be operational in next one month. To manage the demand-supply ratio, it will set up a state-of-art manufacturing facility in the near future.
As a pilot project, Jivo has a head start on the Canola plantations in Northern India. A group of senior researchers and scientists spent more than a decade to plant breed the Canola seed in India. The results have been encouraging and it manages to crop around 20% of the requirements at this stage. In future Jivo would be keen to manufacture in India if they manage to crop more, besides, starting contract farming soon to reduce imports.
Investments & Turnover
Jivo Wellness plans to invest ` 200 million this year in this business and once it go pan India, they foresee a projected investment of ` 600 million in addition to this. Jivo expects around ` 1000 million annual turnover by 2012 and looking at the growth charts, it intend to achieve ` 3000 million by 2015. Jivo Wellness would target going public in 3 years timeframe
Why Canola
Only a few of us are aware that similar to HDL Good Cholesterol & LDL Bad Cholesterol; we have Unsaturated Good Fats and Saturated Bad Fats in our coking oils. Jivo Canola Oil has the highest unsaturated good fats and the lowest saturated bad fats; amongst all oils in the world. Next, the Omega-3 : Omega-6 ratio offered by Canola Oil is 1 : 2.5 which is the desired ratio for the human body. Too high consumption of Omega-6 has been linked to the development of heart disease, asthma, cancer, arthritis and depression. Though some Omega-6 is necessary since they comprise essential acids, too much is definitely a problem. Then the phyto-chemicals in Canola help raise immunity and exercise control on many diseases like Cancer, Diabetes, Alzheimer’s etc. Canola Oil has zero% Tans Fats.
Global Scenario
Tans Fats have now been banned in many developed countries and in US and Canada, it is a law to even keep snacks and fast food, Trans Fats free. The best part comes last, as per U.S. Food and Drug Administration (FDA), Canola oil is now eligible to bear a qualified health claim on its ability to reduce the risk of coronary heart disease(CHD) due to its unsaturated fat content. The claim suggests that eating about 1 1/2 tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat.
India Marketing Plans
Jivo stands to creating wellness awareness in all sections of the society. To being with Jivo has launched its products in key markets of North India. The next step would be to move pan India within 6 months time-frame.
Manufacturing & Sourcing
To being with Jivo is importing Canola oil from reputed overseas suppliers in bulk and redistribute in India. It is in the process of setting up a fully automatic Rotary head Filling and Capping Plant to bottle the product in Indian which will be operational in next one month. To manage the demand-supply ratio, it will set up a state-of-art manufacturing facility in the near future.
As a pilot project, Jivo has a head start on the Canola plantations in Northern India. A group of senior researchers and scientists spent more than a decade to plant breed the Canola seed in India. The results have been encouraging and it manages to crop around 20% of the requirements at this stage. In future Jivo would be keen to manufacture in India if they manage to crop more, besides, starting contract farming soon to reduce imports.
Investments & Turnover
Jivo Wellness plans to invest ` 200 million this year in this business and once it go pan India, they foresee a projected investment of ` 600 million in addition to this. Jivo expects around ` 1000 million annual turnover by 2012 and looking at the growth charts, it intend to achieve ` 3000 million by 2015. Jivo Wellness would target going public in 3 years timeframe