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Lumia to be positioned as more than just a smartphone: Nokia

Nokia is aiming to emerge as the new smartphone leader with Lumia
 Nokia Lumia 800
 
 

Nokia, the Finnish handset giant, recently announced that it is aiming to attain leadership position in the smartphone segment with its freshly launched Lumia series.

Nokia India Director and Head (Smart devices) Vipul Mehrotra said: "We are positioning it (Lumia) as more than a smartphone. This will help us to achieve leadership position"

Nokia has introduced 2 devices namely the Lumia 800 and Lumia 710 that have been made in association with software major Microsoft. Both these will cost around Rs. 29,999 and Rs. 19,999 respectively.

When quizzed about the devices’ performance so far, Mehrotra said, "I cannot give you specific numbers, but (the figure) is significant."

He also added that there are a ‘significant’ number of users (especially the youth) who were attracted to the products and preferred to purchase such mobiles.

With the launch of the Lumia series, the Finnish company is aiming to achieve the top slot in the smartphone segment. Both the handsets will be shipped from Europe to India and will be available to Indian buyers in a few days. In fact, the company has already opened the pre-booking order for its Lumia 800.

The post on the Facebook page of Nokia India reads: "Can’t wait to get your hands on the new Nokia Lumia 800? Be amongst the first to own one", with a link that directs users to the pre-booking page of the Nokia Lumia 800.

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